CoGC
TOURISM, ENVIRONMENT AND ACTIVATIONS
Delivering targeted research and engagement to inform city-shaping strategy and investment.
COLLABORATION.
THE CLIENT //
City of Gold Coast
SCOPE.
Market research
Stakeholder engagement
Community engagement
Survey design and analysis
Focus groups
On-site engagement
Strategy review support
Reporting and insights
OUTPUT.
Sector survey and analysis
Accommodation Investment Report
Insights to inform investment strategy
Stakeholder engagement and consultation
Focus groups and survey
Engagement reporting and insights
Community and stakeholder feedback
On-site engagement and insights
Reporting to inform future activation
The City of Gold Coast engaged Grounded Consulting across a suite of projects spanning economic and tourism development, environmental strategy and place-based activation.
Work focused on combining market research with targeted engagement to inform policy, test assumptions and support evidence-based decision-making across a rapidly evolving urban context.
Projects included the Accommodation Outlook Survey and Investment Report, the Our Natural City Strategy Review and the Kurrawa Beach Club Trial.
The Accommodation Outlook Survey and Investment Report explored the performance and future needs of the accommodation sector post-COVID. Grounded designed and delivered a sector-wide survey of accommodation providers to assess market conditions, recovery trends and investment barriers.
The Our Natural City Strategy Review supported the review of a city-wide strategy balancing growth and environmental protection. Working alongside NGH, Grounded delivered focus groups, surveys and analysis to capture community and stakeholder perspectives.
The Kurrawa Beach Club Trial focused on community insight for a temporary beachfront activation trial, supporting engagement and feedback collection to understand sentiment, visitor experience and operational impacts.